1. Comprehensive Data Collection

To facilitate a seamless shopping experience for our high-end mattresses and ergonomic chairs, we collect specific information categorized below:

• Identity & Contact Data: Includes your full name, primary email address, mobile number, and detailed shipping/billing coordinates.
• Transactional Information: History of products viewed, items placed in your cart, and purchase history. Note: We utilize PCI-DSS compliant payment processors; Viiralgoods does not store raw credit card numbers on our internal servers.
• Technical & Usage Data: Automatically collected via cookies and web beacons, including your IP address, browser fingerprint, time zone settings, and how you interact with our furniture catalog.

2. How We Utilize Your Information

Your data is the engine that allows us to provide “Direct-to-Consumer” value. We process your information based on contractual necessity and legitimate business interests:

• Order Logistics: Processing payments and coordinating with heavy-goods freight carriers to deliver oversized items directly to your door.
• Proactive Support: Communicating assembly tips, delivery tracking, and post-purchase care for your ergonomic investments.
• Risk Mitigation: Screening transactions for potential fraud to protect both our customers and the integrity of our store.
• Experience Optimization: Analyzing site traffic to improve our interface and curate furniture collections that match our community’s preferences.

3. Third-Party Disclosures & Partnerships

We do not sell your personal data. We only share information with vetted service providers who are essential to our operational ecosystem:

4. Advanced Security Protocols

Viiralgoods employs military-grade Secure Sockets Layer (SSL) encryption for all data transmissions. Our internal data handling protocols are modeled after industry best practices to prevent unauthorized access, alteration, or destruction of your sensitive information. While no method of transmission over the Internet is 100% secure, we implement all commercially acceptable protections to safeguard your privacy.

5. Cookies and Behavioral Advertising

We use cookies to remember your preferences and provide a tailored experience. You may choose to opt-out of targeted advertising through the Digital Advertising Alliance (DAA) or by adjusting your browser settings. Note that disabling cookies may limit your ability to use certain features of our furniture store.

6. Your Global Privacy Rights

Regardless of your location, we respect your right to control your data. Residents of California (CCPA), Virginia (VCDPA), and other jurisdictions may have the right to:

• Request a copy of the specific personal data we have collected.
• Request the immediate deletion or correction of your data.
• Opt-out of any “sales” or “sharing” of data for cross-contextual advertising.

To exercise these rights, please contact our Data Privacy Officer at support@viiralgoods.com.